Crowdfunding

  1. What is the film called
  2. What was the kick-starter project for?
  3. How long did they spend developing the concept
  4. How many days do the most successful campaigns run for?
  5. What figure did they decide on?
  6. How did they promote the project
  7. What is the pyramid marketing structure?

Unsound $15000, Attorneys fees, sound mixing, film festivals emission feed, color correction and travelling and logging fees

Took 3 weeks to conceptualize their campaign
30 days, don’t do 28 or 32
social media, movie and personal fb page , twitter accounts, pm’d all friends, family, teachers, ex army friends etc.
5 crowd funding pages
they only raised 2,448.00 dollars

What he learned:
Social media present means more support

Social Media Engagement Rule:
1% – Creators – Heavy contributors
9% - Commenters – Intermittent contributors
90% - Lurkers – Passive Majority

Kick-starter – 3,700 ongoing campaigns (2014)
Average Campaign contribution - $75.00


Enemy of Man…
  1. How much money were they asking for
  2. How much did they get?
  3. How many backers were there?
  4. Who is the director and why is this important?
  5. How else is the project being funded?
  6. Why do you think this was successful in gaining funding?
  7. What has happened since it was funded?

$250.000 Dollars – People are rewarded
$255.564 – 2,712 Backers
Vince Regan
Thanks to the famous actors and the known director, which is known for being a famous actor
Still in Post production process.

 Questions:
Rizzle kicks got sponsored £30,000 from BMW to display 10 seconds of footage of their car, for advertisement purposes
1.) What is the purpose of the music video?
2.) Who is it sponsored by?
3.) Why did OK GO agree to this? What is their view on the music videos?
4.) Which companies have sponsored OK GO's work so far
5.) How much sponsorship did they receive from the company
6.) What did the sponsorship buy?
7.) Where was the filming location and how many separate location set ups did the production team need to create?
8.) How long did the video take to film 

 ​Answers:
1.) To promote the Chevy Sonic to a different kind of audience, do something new.
2.) Chevrolet
3.) It promoted/featured their song, its new different and quirky. They're known for their music videos which is why they wanted to participate to please their virtual audience. 
4.) Landrover, Samsung and State Farm Insurance
5.) $500.000 to $1.000.000
6.) The Sponsorships payed for a couple Sonics, The Modifications and Driver/Singer also The Canyon Ranch Itself. Pay the MIT professor, Stunt school, engineer and all the location crew
7.) Remote canyon ranch off the highway connecting L.A. with the Mojave Desert for four days of filming on a dirt course just shy of two miles long. 

8.) 4 Days to film and 2 months to set up sponsorships can happen in product placements and happen with multiple companies etc

Comments

  1. JCoSS Media Dept26 October 2017 at 10:53

    You've answered most of the questions, but some responses are missing or lack any real detail.
    Having more detail will allow you to have more information to revise from/to remind you of Crowdfunding as a financial possibility.

    For revision add on a paragraph explaining what Kickstarter/Crowdfunding actually is and how it can help in pre-production.

    Miss C

    ReplyDelete
  2. JCoSS Media Dept15 November 2017 at 15:34

    Please make sure that this revision task is completed by Monday 20th November. Mrs E

    ReplyDelete

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