UK TV Advertisement

How much does it cost to advertise on UK TV?
On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.
A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500to £4,500, while a peak rate alternative can cost anything from £10,000 £30,000.
While TV remains a central part of the mix, there's no denying that digital ad spend is leapfrogging it at a superheated pace, and eMarketer predicts that by 2020 online ads will account for 60% of marketing budgets while TV will represent just 21.5% - a decline from the projected 25% slice anticipated this year.
Channel 5 is the cheapest national ex-terrestrial channel to advertise on according to Guerillascope's estimates. The typical cost of a day rate ad is £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbours or Big Brother - can cost between £2,500 to £4,500.
Channel 5 is the cheapest national ex-terrestrial channel to advertise on according to Guerillascope's estimates. The typical cost of a day rate ad is £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbours or Big Brother - can cost between £2,500 to £4,500.
Broadcasters Audience Research Board (Barb) claims that the average UK viewer watches 45 TV ads a day without skipping.

Comments

  1. JCoSS Media Dept15 November 2017 at 15:39

    You have gleaned the appropriate information from the article, but you still need to remember to introduce it properly so that you will remember what the information relates to for revision. When revising over the winter break please make sure you summarise this to explain what you learnt and how this advertising information fits in with pre-production. Thanks, Mrs E

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