Unit 2

Concept Art: Zane Malik Video example Concept art is another way to present ideas through imagery, colours and show a message.  Concept art  is a form of  illustration  used to convey an idea for use in  films ,  video games ,  animation ,  comic books , or other media before it is put into the final product https://www.youtube.com/watch?v=C_3d6GntKbk Visualisation Diagrams: Helps visualise the final product by using images. Everyone portrays a character or item differently meaning that by using physical image like shown on the right everyone will have the same idea. Flat Plan: A flat plan is used to show a clear idea for what the client wants and helps visualise the product as a whole. Specifically done for magazines and newspapers. Prototypes: They are cheap version and a recreation of the actual product. This is done to show if the product would be practical and to see if it suits the customers exp...

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Main Points: Workflow objective The partnership concept Pre-production  Production Post-production Determining what software to use Editing stages Delivery Workflow Objective: Minimize Risk -  Video productions tend to be more expensive than most types of creative project. This is due to the larger crew sizes and more expensive gear, as well as the longer post-production times. Making efforts to minimize risk early in the process can reduce the chances of wasted efforts and money. Satisfy client scope and schedule -  Project management is not unique to video, but it is a critical skill, due to the complex interconnected nature of video projects. It is important to learn how to balance the scope of the project, track your resources, and maintain the schedule you've built in advance. Achieve quality goal - C reating high-quality video is becoming the expected standard. Improvements in technology and education as well as camera technology ha...

The effective planning and running of a project, from the ideas point to the end of production and evaluation.   Objectives Maintenance Organizing Managing your product into sections via the application of processes, methods, knowledge, skills and experience needed to achieve the objectives set out to finish a product. ·          In addition, planning requires outline of the tasks, deadlines and milestones that will be required to manage the project efficiently. ·          A project timeline schedule would need to be created for the creation of the media product, to include. Project management tools: ·         Gantt Chart – Designed by Henry Gantt in 1910. Relatively long run as a project management tool. A Gantt Chart uses horizontal bars to illustrate project completion dates, progress and milestones and dependencies. Types of documentation needed t...

Who can do audience research? When should audience research be done? Why should audience research be completed? What research methods can be used? http://www.picklejarcommunications.com/2015/01/12/different-audience-research-methods-one-can/ https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/tv-research/audience-attitudes/  http://www.bbc.co.uk/bbctrust/our_work/audiences/diverse_audiences.html Audience research is very important, especially in the media industry. Audience research can give businesses an insight when producing a product but also give the public information. For example National Readership Survey assesses how many people read print, for example magazines, newspapers etc. They also categorize audiences by age, gender, location, lifestyle but mainly working class referred by using ABC1 C2DE. Simply, a company without a target audience doesn't have a product meaning that knowing your audience is very crucial to sell what you're offering....

1. Identify two costs that you may need to consider when developing a new phone app and explain how these costs impact on the project.  A. One cost may be the wage of the app designer, graphic designer or someone who can code. They may be paid for the whole project or by an hourly basis. This might impact the project because if no one has the skills already they may need to pay another designer which affect both time and money. Another cost might be to copyright the name of the app so that other people do not use it once it has been launched. This would impact the project positively so that the name cannot be copied.. This does take time however, so it might delay the project if they needed to wait for this to happen. 3. You have been offered a job as an apprentice for a company called Align Media. When they offered you the apprenticeship, you were required to sign a from giving the intellectual property rights of any work you produce to Align Media.  A. T...

Why do clients write briefs? In order to provide you with the best practice guidelines for workers, as in the working industry there's pressure to work faster, cheaper and more efficiently. By creating a brief following this document you will positively impact upon the points mentioned previously.  Better work: Briefs provide specific information that the customer or company wants and by creating a good one a client has a clear idea on what to do. Without one waste's the clients time as he won't be able to work as fast as he'd have to think for the customer/company.  Saving Time and Money: The biggest waste of agency resources is to put them through the process of developing a isolation repeatedly without a concrete direction. This causes wasted time between the client and customer. Thanks to research %99 of agencies and %98 of clients agreed that "Sloppy briefing and moving goal posts wastes both time and money." This because a...

Definition of Target Audience: A target audience is a specific group of people within a market who are interested in/ need a particular product, service or media form. This group has been segmented using demography Audience Research:  Quantitative Audience: This is when companies gain huge amounts of data from people, this is done by phone calls, face-to-face interviews in order to learn how to make their product appeal to their audience.  For films and marketing this is done with questionnaires,  these groups are known as “samples” and the larger the sample the more reliable the research is to fall back on. Quantitate research is numerical data and is best explained in graphs and charts.  Socio-Economic: This bases people's habits by their income, for example they're graded by the NRS ABC1-C2DE  Socio-economics are based on the class systems, from poor to rich. Psychographics: Psychographic profiling refers to the study int...

     Ethical Issues: The Passion of Christ Mel Gibson directed this film, which in itself is really controversial. This is because Mel Gibson anti-semitic meaning that this film has many ethical issues to start with such as being very one sided and not portraying the story as its meant to be showed.  Some Jewish individuals and groups expressed concern that the movie will reinforce the concept of  deicide  (the killer of a god) that the Christian church has attributed to the entire Jewish people. In the past, the church taught that all Jews were "Christ killers" and were equally responsible for causing Jesus' execution. The film does not only show a few Jewish leaders calling for Jesus' torture. The film portrays nearly all Jews in the Temple, Jews in the streets, Jews in the courtyards, Jews on bridges over Jesus' paths as stoning, condemning, screaming and beating on Jesus. Nearly every Gibson-created scene portrays the High Priests and the J...

Leveson Inquiry: The Leveson inquiry was a public, judge-led inquiry. It was set up by prime minister David Cameron to investigate the press, after journalists at the News of the World were accused of illegally accessing the voicemail messages on other people's phones, without their knowledge or consent.  They were also accused of bribing police officers. Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians The News of the World close down by its owner, News international, when this information became public Lord Justice Leveson, on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. They were: Newspapers should continue to be self-regulated and government should have no power over what newspapers publish. A new press standards organisation, with a new code of conduct should be created by the press industry. Legislation should be pr...

Age Rating : One of the biggest classification issues. For example strong language, nudity and sexual references, very graphic violence. Most of the episodes are rated 15 and 13 are classified to ages of 18. Specifically the Red Weeding: Classed for 15 "strong bloody violence". - Limited wound detail - Lack of dwelling on pain/inflicting Mountain and Viper: - Most violent scene - Was an 18 as they were very strong and gory images Battle of the bastards: - Medieval War violence - Bloody violence, bodily organs, pushing organs inside - Rated 18

What does the role of production designer entail? A production designer is responsible for the overall look of a production, design and feel of it. They talk a lot to directors in order to discuss the feel of the production by creating and finding the right locations and sets. During a production, which other members of the production and which other areas of the production does the production designer co-ordinate with? They don't authority over other members within the  project meaning that they collaborate with costumers designers, lightning department and work together to create a better product. Graphic designer to make the props all illuminated and look better to make the object look lively. Model making from creating a dagger to a leathered pouch as they had to make all these props for the film.  What issues with locations can occur during the production of a TV drama? They do a lot of scouting as many of the locations but most of th...

Key Terms and Information: Types of Media Production: Television Film Websites Animation Advertising Digital Print Types of Brief Formal / Informal Negotiated  Contractual Tender Commissioned Types of production documents: Call Sheet Production Schedule Asset Log Risk Assessment Location Recce Storyboard Shooting Script Concept Art Visualisation Diagram Flat Plan Prototype  Page mock up Set design Site structure Diagram Key Words: Entertainment - Getting the attention of an audience by making them relax and enjoy the activity Information - Facts about a topic  Promotion - To advertise a product by raising awareness of a product or campaign which increases the popularity in order to make sales Revenue Stream  - Its a method to raise money for a project. They can be unpredictable meaning its a risk and return method. Sponsorship - Money given to a brand in order to associate with a certain product of theirs. This c...

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